In 2014, after the birth of our first son we opened our first online baby store, which grew beyond all of our expectations. We focused on quality branded products from well known companies selling both from our own store and e-commerce websites such as Amazon. Now 5 years and 2 more babies on, we have a trusted team who deals with almost 100% of our e-commerce transactions, this has given us the time to look at something we have wanted to offer for a long time.
We know how stressful (and exciting!) preparing for a new baby can be, we have been where you are now and we want to help.
All of our products are researched and tested by us, we know how frustrating it can be when a product falls short of your expectations, so we only include quality products that consistently have great reviews.
We not only want to provide great bags that take the stress out of deciding what you need but we also want to provide great value, we regularly price check to make sure that you can't buy the contents of our bags separately online for less. If you find our products cheaper online please do drop us a line and we will refund the difference.